As an art director I take the documentary lens and humanistic lens and I translate that vision into the content. The people clients are trying to reach are the same populations that I have developed my work about. Brand messages land when we understand our audiences intimately – their needs, aspirations, and goals. As a documentarian and as a creative, I’ve learned how to craft messaging for hard-to-reach and culturally complex audiences.
Rox Campbell is a professor, curator, and multi-disciplinary artist working in audio, film, print, and video. Their work encompasses ethnography, historiography, critical theory, semiotics, and pop culture with a focus on the Americas and the Black diaspora. Their work explores the dichotomy between identity, self-perception, and human expression and how these competing forces are revealed in art, fashion, music, and public discourse.
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